by riya goel · things i've sketched, prototyped, or am quietly building.
half-built brands, working hypotheses, the occasional landing page that ships before the product does.
one dispenser. every formula.
buy the device once. pop in whichever formula tape your skin needs that day — hydration, glow, firming, clarifying, or calm. the bet: separate the hardware from the refill, and let the routine flex with the skin instead of the shelf.
the bag you don’t mind seeing at the curb.
a trash bag brand that treats the most thrown-away object in the house as something worth designing. heavier-gauge, genuinely leak-proof liners in a considered palette — matte, muted, not the shiny white eyesore under every sink. the bet: the last honest product in the kitchen has gone unbranded for decades, and there’s a real one in making the boring necessity feel intentional.
the honey jar, not the creatine tub.
a honey-based electrolyte fuel for athletes — real carbohydrate energy and electrolytes from honey, built as a clean alternative to synthetic creatine and lab-flavored powders. one ingredient you can pronounce, doing the work of the supplement aisle: fast fuel, hydration, and recovery for people who’d rather train on food than on a formula.
the math nobody hands you in your twenties.
a plain-english calculator for fertility — egg quality and quantity by age, monthly conception probability, ivf and freezing cost math, the time and money trade-offs. built so the woman doing the planning can actually see the numbers, instead of getting them filtered through a clinic’s sales funnel.
the math behind the brew.
operating & startup financial model for a 1,200 sq ft bed-stuy cafe. built for the folks who want to see the unit economics before they sign the lease.
other concepts in the notebook — some land here, some never leave the desk. check back, or sign the guestbook and i'll let you know when the next one ships.