by riya goel · things i've sketched, prototyped, or am quietly building.
half-built brands, working hypotheses, the occasional landing page that ships before the product does.
one dispenser. every formula.
buy the device once. pop in whichever formula tape your skin needs that day — hydration, glow, firming, clarifying, or calm. the bet: separate the hardware from the refill, and let the routine flex with the skin instead of the shelf.
somewhere to go — before you ask the group chat.
a quiet guide to where to go, what to do, and who to be with on a given night in new york. less algorithm, more taste. a friend’s rolodex turned into a small, opinionated city map — cafés, bars, openings, dinners worth showing up to.
your hair, sorted.
a smarter way to think about hair care — built around what your hair actually is (texture, porosity, density, scalp), not what an influencer told you to buy. comb is a diagnostic, a routine, and eventually a product line for the 90% of women whose hair has never fit the bottle.
the math nobody hands you in your twenties.
a plain-english calculator for fertility — egg quality and quantity by age, monthly conception probability, ivf and freezing cost math, the time and money trade-offs. built so the woman doing the planning can actually see the numbers, instead of getting them filtered through a clinic’s sales funnel.
other concepts in the notebook — some land here, some never leave the desk. check back, or sign the guestbook and i'll let you know when the next one ships.